May 2021

Crest Rock Partners Announces Strategic Investment in Jelecos

Denver, CO – May 4, 2021 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today announced a strategic investment in Jelecos. Founded in 2000 and headquartered in Omaha, Nebraska, with additional offices in Overland Park, Kansas and St. Louis, Missouri, Jelecos is a technology consulting company and leading AWS Advanced Tier Consulting Partner. Financial terms of the investment were not disclosed.

Jelecos provides digital transformation, compliance-driven migrations, cloud-first application development, cloud management, and DevOps-as-a-Service. Jelecos is a highly respected leader in the AWS ecosystem and prides itself on building long term relationships, consistently producing superior results, and passionately driving innovative solutions.

“We are thrilled to partner with the team at Crest Rock, who bring complementary expertise, sound guidance, and capital as we continue along our trajectory. Crest Rock’s backing will allow Jelecos to invest in growing our team of AWS certified technical experts, adding additional AWS competencies, and further capitalizing on additional AWS market opportunities,” said Leon Thomas, CEO of Jelecos. “The strategic partnership with Crest Rock enables us to expand our service offerings, enter new geographies, and emphasize our customer-first approach.”

The investment by Crest Rock will accelerate strategic initiatives and growth opportunities as Jelecos continues to deliver lasting value for clients, partners, and shareholders.

“The Jelecos team has built a top tier organization centered around a singular goal – providing leading technology solutions to their customers,” commented Jeff Carnes, Crest Rock co-founder and Partner. “As hybrid and public cloud adoption continues to accelerate, we believe the company’s deep technical expertise, range of AWS competencies, and passion for customer service will continue to be a strong differentiator in the market. We are excited to partner with Jelecos in accelerating their growth through investments in people, process, and products, all for the benefit of their existing and future customers.”

Layer 7 Capital arranged the transaction between Crest Rock Partners and Jelecos. 

About Crest Rock Partners

Crest Rock is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute on their strategic initiatives. Through the team’s completion of over 45 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other stakeholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing, with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Jelecos

Jelecos is a technology consulting company headquartered in Omaha, NE that specializes in AWS cloud solutions. As an AWS Advanced Consulting Partner and Certified Solution Provider, the company is focused on migration, optimization, transformation, and cloud-first application consulting.

Since its inception in 2000, Jelecos has been focused on putting business first and technology second. The company began with custom application development services, added infrastructure and cloud services in 2003, and became an AWS Partner in 2016.

To learn more about the company, visit jelecos.com, and connect on LinkedIn and Twitter. 

About Layer 7 Capital

Layer 7 Capital is a boutique investment bank focused on providing advisory services to companies within the Digital Transformation, Software-as-a-Service, Infrastructure-as-a-Service, Managed Services and Artificial Intelligence verticals. Layer 7's services include buyside and sellside M&A, strategic planning, valuation analysis and debt capital placement for sector companies and their current and potential investors. For more information about Layer 7, please visit www.layer7capital.com.

Steve Lee